Direct Digital Advertising For Artists and labels

At Jelly Creative, we specialize in driving sustained digital success for music artists and labels. Our expertly crafted direct advertising strategies ensure that your results endure long after the campaign ends.

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how it works:

  • In music, direct advertising means directly reaching out to new potential fans. We use targeted ad campaigns and exciting copy and visuals to encourage consumers to stream your song, add it to their playlists, and save for later.

  • We've found Meta to be the most cost-effective platform for this. This approach lets you showcase your music directly to listeners who are interested in artists similar to you. With direct marketing, you can pinpoint specific groups of listeners who are most likely to love your music.

  • To appreciate direct advertising, you’ll need to understand how algorithms work.

    Algorithms thrive on engagement. The more listeners save, follow, playlist, and return to your content, the more favorably the algorithm responds. Our marketing strategies utilize this to maximize algorithmic rewards.

    Spotify's algorithmic playlists personalize music recommendations based on your listening habits. "Discover Weekly" creates a unique mix of familiar favorites and new discoveries every Monday, while "Release Radar" suggests new releases from artists you follow. These playlists evolve with your listening, making for a dynamic music discovery experience that keeps you engaged.

  • By driving high-intent traffic from platforms like Facebook and Instagram, we ensure that by the time someone lands on your Spotify profile, they're already fans. This focused approach of high intent and engagement is how we activate algorithms effectively.

  • We run TikTok and YouTube ads as part of our comprehensive marketing services. While we generally start with Meta ads to lay a strong foundation, we're happy to include TikTok and YouTube ads in a wider marketing plan. Our goal is to maximize your reach and engagement across all relevant platforms, ensuring your music gets the visibility it deserves.

  • My name is Hayden McHugh and I am a musician and digital marketing professional based in Canada. My agency has helped businesses and artists reach millions of people on social media and gain hundreds of thousands of streams.

READY TO SUPERCHARGE YOUR STREAMING?

Book with us a free 15-minute consultation where we will go over your current marketing strategies and show you how we can take your streaming to the next level.

FAQ:

  • We help artists and labels get noticed with our music marketing services. We do digital marketing, Spotify and YouTube campaigns, branding, and content creation. Plus, we offer strategy consultations to help you set and reach your marketing goals. Primarily we run social media campaigns, but can support in other areas as well.

  • Yes, we work with artists from all genres. We know each genre has its own audience and marketing tricks. Our team is good at figuring out the best way to get your music to the right people, no matter the genre. But keep in mind, some genres do better than others—that’s just how the market works.

  • We use a data-driven and personalized approach for every artist and project. We don't promise a specific number of streams because that's not legit. What we do promise is our full commitment and expertise to give your music the best shot at success.

    If we're not certain that we can move the needle on your track, we likely won't work with you in the first place.

  • We know every project and marketing need is different, so we tailor our pricing just for you. After our first consultation, we'll give you a detailed proposal with the recommended services and their costs, all transparently and competitively matched to your budget and goals. Our pricing is based on a minimum 30-day campaign, spreading the budget daily to get your music to as many listeners in your genre as possible.

    With that said, our ad-spend minimum is around $10/day for 30 days, as we have found there aren't any positive results to be had otherwise. Currently, ad management begins around $399/month CAD.

  • We think every artist deserves professional marketing help, no matter their budget. Our minimum total cost (fee+ad spend) is $600, which helps us get you the listeners that will help you trigger the algorithm.

    We offer scalable solutions for emerging artists or those with limited funds to maximize their reach without going over budget. Our team can advise on the most cost-effective ways to get your music heard, so don't hesitate to book a free consultation!

  • We measure campaign success with key metrics like more Spotify monthly listeners, profile likes, streams per listener, and playlist ads. These indicators help us track audience engagement and growth, making sure our strategies effectively boost your music's visibility and impact.

  • We'll keep you updated on your campaign's performance with key metrics and milestones. Usually, we have a phone call before, during, and after each 30-day campaign to talk about the progress. At the end, you'll get a detailed report. We can also adjust how often we update you based on your preferences and needs.

  • Absolutely! In addition to audio tracks, we offer comprehensive promotion services for music videos, including YouTube campaigns and social media promotions. We understand the visual aspect of your music is just as important, and we're equipped to help boost your video's visibility to attract a wider audience.

    We also can assist in direct content creation if needed, whether it be direct filming or simple consultation to help you get the media together.